The west-coast based sandwich concept finds opportunity for development in the consistent and popular sandwich market
When it comes to today’s consumer looking for a quick fix for lunch or dinner, sandwiches are often the answer. In fact, according to a recent study released from Modern Restaurant Magazine, consumers eat an average of 3.7 sandwiches per week, a number that has remained stable over the past few years.
With demand in the sandwich industry at an all-time high, Togo’s recognizes opportunity for growth amidst a strong and stable customer base.
With more than 45 years of experience, Togo’s is all too familiar with raising the bar and going above and beyond when it comes to customer service and top quality product. With signature recipes featuring freshly sliced meats, toppings and hand scooped avocado all served in a family-friendly environment, the brand is able to set itself apart from other industry leaders, and has established a strong fan following throughout the decades since opening. With this established local presence, and strong consumer pool, Togo’s is positioned to grow into untapped markets and bring its unparalleled taste and service into new markets and to new sandwich lovers.
“Since our founding, we’ve recognized a strong consumer within the sandwich sector,” said Togo’s VP of Franchise Sales, Mike Norcup. “As we grow the concept into new markets, we are excited to allow new franchisees to not only build on the existing foundation we have established, but to also be able to offer customers an elevated level of taste and customer service they have not been able to experience before.”
Togo’s is currently narrowing in on new markets across Northern and Mid-California, specifically markets like Sacramento, Bay Area, Monterey, Eureka, Bakersfield and Redding. With a strong development push in place and more than 300 restaurants open or in development across the country, the Togo’s franchise system is attracting both sandwich-lovers and business owners alike.
The brand is also taking a different approach on its targeted franchisee. In addition to experienced restauranteurs, the brand is also focusing in on veterans with a strong work ethic and relevant experience. Now through Labor Day, Togo’s is showing support for all branches of the armed forces and waiving the initial franchise fees for two qualified veterans. For those that have not served, the brand’s initial franchise fees remain affordable at $30,000, making the dream accessible to all types of entrepreneurs.
“Our number one priority is to ensure that our franchisees are positioned for success from the beginning, and as we continue to expand our concept to new markets and introduce our taste that has made us a fan favorite for over 45 years, we are more committed than ever to helping local owners as they get their business off the ground,” said Norcup. “We’re confident that with our proven model and product, at a time when the sandwich sector continues to grow, we are positioned for a push to close out 2017.”