Togo’s Continues to Saturate the West Coast by Targeting Fresno and Bakersfield, California for Development

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Togo’s Continues to Saturate the West Coast by Targeting Fresno and Bakersfield, California for Development
Togo’s Continues to Saturate the West Coast by Targeting Fresno and Bakersfield, California for Development
The brand is looking for franchisees to build on the success and momentum that it’s already experiencing in the markets.

Demand in the sandwich segment of the restaurant franchising industry is at an all-time high. Consumers across the country are increasingly looking for nutritious and delicious meal options that are available on the go. That’s why Togo’s, the West Coast original sandwich concept, is experiencing rapid growth.

Backed by 45-plus years of experience, Togo’s has a long history of raising the bar when it comes to serving its customers top quality sandwiches. Between its signature recipes that are piled high with freshly sliced meats, cheeses and toppings and its commitment to creating a positive and family-friendly environment for every person that walks through their doors, the brand consistently separates itself from the competition. Especially in its home state of California, Togo’s is a go-to spot for hungry consumers looking for a bite to eat.

To capitalize on that strong momentum, the brand is actively looking to open up more restaurants in key development markets across the West Coast. And right now, Togo’s is narrowing in on expanding its reach in the Fresno and Bakersfield communities.

“There isn’t another sandwich brand out there that can compete with Togo’s. We’ve proven time and time again that franchisees thrive when they follow our system in communities across California, and future Fresno and Bakersfield locations will be no exception,” said Todd Peterson, chief development officer for Togo’s. “In addition to building on the solid foundation that the Togo’s brand has already established across California, franchisees who decide to either expand their reach or open up their first restaurant with us will gain access to an unrivaled support system. We’re eager to help our local owners realize their full potential as entrepreneurs.”

Franchisees are already experiencing success in the Fresno and Bakersfield areas. Gurdev Teer, for example, is one of Togo’s multi-unit franchisees in the Central Valley. After breaking into the sandwich industry, Teer realized the strong growth potential that the brand had in his region. That’s why after launching his third location with his business partner Ranjeet Singh, he encouraged his extended family to join Togo’s system.

“We were in the liquor and gas station business for over 10 years before we decided to join the Togo’s family as franchisees. We were drawn to the brand right away because of its high quality food, friendly environment and affordable prices. And since opening our first location, the brand has exceeded every one of our expectations,” said Teer. “The Togo’s team has provided us with all the support that we need to be successful, from financing and construction to training and marketing. That’s why we’re confident that the brand will continue to thrive as it expands across the Fresno and Bakersfield communities.”

With more than 300 restaurants that are currently open or in development across the country, it’s clear that Togo’s franchise system is catching on among consumers and business owners alike. The competitive advantages that come with being a part of the brand’s system are extensive—from ongoing corporate support to an affordable initial investment that ranges from $239,700 to $543,200, Togo’s goes above and beyond to makes its model accessible to all types of entrepreneurs.

“As a franchisor, our number one priority is ensuring that our franchisees are positioned for success from the get-go. And as we continue to expand our reach in communities like Fresno and Bakersfield, we’re more committed than ever to guiding our local owners as they get their businesses off the ground,” said Peterson. “We’re confident that these two markets are going to help us reach a new group of customers, and we’re looking forward to making the most of this opportunity to grow.”

To learn more about franchising opportunities with Togo’s in Fresno and Bakersfield, click here.