When it comes to the booming sandwich segment of the restaurant franchising industry, there’s one brand that consistently stands out as the one to beat: Togo’s.
For more than 45 years, the California-based brand has been setting a new standard for serving top quality sandwiches made with fresh ingredients that are delivered with superior customer service. That’s why it’s no surprise that Togo’s has become a fan favorite restaurant across the West Coast, especially in its home state. Ever since its first location opened up its doors for business near San Jose State University in 1971, consumers have been flocking to their local Togo’s to grab one of its signature sandwiches for lunch or dinner. And now, the brand is capitalizing on that strong momentum and reputation by targeting the key markets of Monterey and Salinas for development.
“We’ve proven that the Togo’s business model works in communities across California. That’s why we’re excited to continue our push to saturate the West Coast by opening up new restaurants in Monterey and Salinas,” said Todd Peterson, chief development officer for Togo’s. “Not only will franchisees in these areas have the opportunity to build on the strong foundation that has already been established among consumers, they’ll also be able to introduce the Togo’s brand to new customers. That growth potential is ultimately what’s going to allow us to expand our reach as a brand in 2017 and beyond.”
Togo’s is already seeing success in the Monterey market—the brand is expected to open up a new location in the area before the end of the year. That’s because franchisee Ivana Ranansky recently signed on to develop and own the brand in the area. She first discovered Togo’s franchise ownership opportunity after looking into potential business investments in the U.S. when her husband Martin wasn’t able to renew his work visa (after 12 years). Because their children were born and raised in California, she didn’t want to move them back to the Czech Republic.
While neither Ranansky nor her husband have ever been franchisees before, they knew that they wanted to break into the fast casual segment of the restaurant industry. But every time they called up a major chain to inquire about their opportunities, they weren’t happy with how they were treated as potential franchisees. That’s why Togo’s immediately stood out to her as the right option at the very beginning of the discovery process.
“Everyone that we’ve spoken to on the Togo’s team has been incredibly friendly and supportive. It was clear from day one that they were interested in helping us succeed as first time business owners, and that they would work with us throughout the entire grand opening process,” said Ranansky. “But what ultimately inspired me to become a Togo’s franchisee is its incredibly loyal following. When Martin and I were deciding whether or not we wanted to invest in the business, we brought it up to a few of our friends. We couldn’t believe how excited people were about Togo’s—all of the feedback that we’ve received has been overwhelmingly positive. And so far, the brand is living up to its high expectations.”
From its corporate support system to its simple business model, Togo’s entire franchise system is designed to set its local owners up for success. The brand also boasts an affordable initial investment that ranges from $239,700 to $543,200, making its concept accessible to a wide variety of aspiring entrepreneurs. And with nearly 300 restaurants that are either open or under development in communities across the country, it’s clear that Togo’s model is enabling franchisees like the Rananskys to thrive.
“We’re looking forward to getting our Togo’s restaurant off the ground. There’s a real need for our brand here in areas like Monterey and Salinas, especially as more consumers start looking for healthier meal options on the go. That means that the opportunities for us to grow as entrepreneurs are endless,” said Ranansky. “There’s something for everyone at Togo’s, and we’re confident that we’ll be able to capitalize on the brand’s position at the forefront of the sandwich segment to tap into a whole new group of consumers in our local community.”